T-Mobile help Hispanic by offering ‘Mobile Makeovers’.
July 14, 2009
T-Mobile USA, Inc. announced a new campaign dedicated to helping Hispanics save money on their wireless service.
T-Mobile is prompting wireless customers to compare the value they are getting with their current wireless provider against other national carriers. People can visit T-Mobile retail stores or online for a Mobile Makeover, at no charge. The site links customers to BillShrink, an independent third-party service that provides people with free, unbiased and personalized savings recommendations for everyday bills such as wireless plans, credit cards and gasoline.
“Providing Hispanics with great wireless coverage at a great price is very important to T-Mobile,” said Wendy Pinero-DePencier, vice president, brand and calendar marketing, T-Mobile USA. “We’re so confident that T-Mobile provides the best overall experience for a majority of Hispanics, we’re willing to put our value to the test by pointing people to an independent source. And while we may not come out on top each and every time, we believe a majority of people will see T-Mobile offers them the value they want, and the best experience in wireless.”
Online advertising, local radio, out-of-home advertising, retail collateral, and online video opportunities also will carry T-Mobile value and Mobile Makeover messaging.
