AT&T presents Journey: A Dive into Mexico’s Culture [CREATIVE]

  In honor of Hispanic Heritage Month and Mexico’s Independence Day celebrated earlier this week, AT&T partnered with Univision Network to celebrate the 50th Anniversary of Univision’s flagship TV station KMEX by honoring Mexico’s rich culture and history through its latest TV spot, “Journey”.
 
The spot highlights the journey Mexican culture has taken, one of warriors and legends, in embracing the world’s most popular sport: soccer. The journey takes you from Mexico’s ancient civilizations culture up to present day, depicting how culture has evolved but the game has always remained a shared passion for many. The overlying story of soccer will continue to be written as more kids and young men – inspired by star-studded players–continue to get involved with the sport at an early age.
 
The campaign is one of AT&T’s many efforts to connect with its diverse consumers and their passion points, which include sports and entertainment.