TAJÍN & Bud Light introduce Bud Light Chelada TAJÍN Chile Limón [VIDEO]

Some things are just better together, the perfect pairing. Two of the most beloved brands come together to create the new Bud Light Chelada Tajín Chile Limón. Tajin the #1 chili lime seasoning in both the U.S. and Mexico and a fan favorite among diverse communities in the U.S. is joining forces with Bud Light, to launch the new Bud Light Chelada Tajín Chile Limón. This innovation for consumers ages 21+ blends Tajín’s mild chili peppers, lime, and sea salt with America’s #1 best-selling crisp lager to form the flavor-bursting, lime-flavored and mildly spicy combination.

“Our partnership with Bud Light delivers on our shared values sparking moments of joy for consumers who have patiently awaited the introduction of a Tajin Chelada in partnership with America’s preferred beer brand, Bud Light,” said Haydee Fernández, Director of Alliances for Tajin USA International. “The new Bud Light Chelada Tajín Chile Limón is an authentic offering poised to be well received by consumers who seek to make it their beverage of choice as they enjoy key moments with those who matter most.”

The wait is finally over for fans who have requested the Chelada innovation and who will be able to get their hands on the mouthwatering beverage as it hits stores on Monday, March 27, 2023. Bud Light Chelada Tajín packs will be available nationwide in 25 oz. cans. The launch will consist of consumer activations, a new product forward TV commercial, out-of-home billboards, social and digital extensions, and much more.

“Bud Light has a deep understanding of our fan base and their preferences – whether that be their passions, habits or the flavors they love,” said Steve Wolf, Vice President of Marketing for Bud Light Extensions. “We’re thrilled to be joining forces with the beloved Tajín brand and kick things up a notch with our new Bud Light Chelada Tajín Chile Limón which is certain to give Chelada fans that mildly spicy combination they are looking for.”

For those who have patiently awaited this moment, it’s time to celebrate. This new launch is more than a collaboration; it’s a partnership that sparks joy and brings people together! So, gather your friends and family and get ready to experience the perfect pairing – the Bud Light Chelada Tajín Chile Limón. Lastly, top off your Chelada with some Tajín Clásico Seasoning and enjoy!