Tapestry elevates Marroquin to SVP.

Tapestry announced the elevation of Elena Marroquin to SVP/Director of Strategy. She had been VP/Director of Strategy for the past five years, leading Hispanic strategy for client Procter & Gamble and overseeing multicultural activity within SMG. She will continue to report to SMG Multicultural CEO Monica Gadsby.

Lauded for forging a unique rhythm in multicultural marketing, Marroquin, a first generation Cuban-American, has directed strategic media planning for clients such as Kellogg’s, Disney and Americatel. Under her guidance, Tapestry has been the most-awarded agency by the Association of Hispanic Advertising Agencies in its annual HispanicAd.com Media Planning Awards—winning more than a dozen awards over the past several years.

“Elena is a rock star—she has the agility to recognize new opportunities in the multicultural marketing space and the versatility to provide strategic counsel to our clients,” says Gadsby. “Perhaps most impressively, she is an advocate of a more solution-neutral world grounded in unique insights about where multicultural consumers are engaging. This is critical to the success of our brands.”

Marroquin began her career in Leo Burnett’s international division in 1991, where she served as a liaison between the U.S. media operation and Leo Burnett’s Latin American offices. After a brief stint as a general market media planner on Procter & Gamble, Marroquin spent three years on the national McDonald’s Hispanic account. In 2004, she was named one of Working Mother Magazine’s Advertising Mothers of the Year.