Target Corp. announced a partnership with 19-time GRAMMY Award-winning music producer, Emilio Estefan. Through the partnership, Estefan will work with Target to curate a special selection of his favorite music, movies and books titled “Emilio Estefan’s Picks.” The selections will be featured in the Entertainment department of select Target stores beginning June 6.
“Emilio is an icon in both the music industry and the Hispanic community. This partnership allows Target to bring our guests an entertainment selection that’s been hand-picked by this legendary producer,” said John Butcher, vice president of Entertainment at Target. “We know our guests love shopping at Target for Latin music, and our partnership with Emilio adds a new and interesting dimension to our current offerings.”
In addition to “Emilio Estefan’s Picks,” Estefan will leverage his strong relationships and pulse on the industry to help create Target-exclusive Latin music artist partnerships. Target has a long history of collaborating with artists across music genres to offer guests content they can’t get anywhere else. The partnership between Target and Estefan underscores Target’s dedication to working with some of the biggest names in the industry.
“Over the many years of my relationship with Target, I know firsthand the respect and dedication they have for music and new talent,” said Estefan. “Whether it’s the music I produce, the movies I watch or the books I read, this new partnership allows me to reach fans by sharing what inspires me. At the same time, I also have the opportunity to highlight new artists by giving them a platform to introduce and sell their music to Target guests.”