Target & Ricky form musical and promotional partnership.
December 3, 2010
Target announced its exclusive partnership with Ricky Martin on his 12th album, Música + Alma + Sexo (Sony Music Latin). The special album version of Música + Alma + Sexo will be available at Target stores nationwide and Target.com beginning Feb. 1. A digital download will also be available through ScatterTunes on Target.com.
“I am incredibly excited about the upcoming release of my new album, and with the Target exclusive version of Música + Alma + Sexo, I can offer even more of my new music to fans,” said Martin. “I am happy to partner with Target – a company that not only embraces a wide variety of music and cultures, but also has a long history of giving back to communities.”
“Target is thrilled to have the opportunity to work with Ricky Martin on an exclusive version of his new album and to offer his fans new and original album content,” said John Butcher, vice president of Entertainment for Target. “Music has historically played an important role in Target’s business, and this partnership reflects our commitment to working with artists across all music genres to provide our guests great value on the music they love.