Tariffs at the Checkout: How U.S. Consumers Are Reacting to Price Pressure
October 11, 2025
Most U.S. consumers believe they are shouldering the cost of tariffs, and many are changing what, where and how they shop. L.E.K. Consulting’s research shows that nearly half are already paying more than they think is acceptable, with apparel, durable goods and beauty products most at risk.
Our latest infographic highlights the categories under pressure, how consumers are trading down and where businesses must act to stay relevant. Learn how we help companies respond to shifting consumer expectations, adjust pricing strategies and protect customer loyalty.
Get in touch with us to discuss how to navigate tariffs and uncertainty with precision.
