TBS LatAM Mexico Upfront.
August 26, 2002
Turner Broadcasting System (TBS) Latin America, Inc. presents its Mexico Upfront at Worka, in Mexico City, on Wednesday, Sept. 25th. The company will announce the upcoming year’s programming for its networks in the region, which include Boomerang Latin America, Cartoon Network Latin America, CNN en Español, CNN International and TNT. Turner will also highlight websites CNN.com.mx, CartoonNetwork.com.mx and TNTLA.com, as well as its networks’ most popular programs and opportunities for sponsorship and promotion.
Patricia Janiot, senior anchor for CNN en Español and presenter of Noticias México, will host the presentation. Industry and advertising executives will also be present at the event, together with Turner’s advertising sales and programming executives.
“Turner is recognized for the high quality of its programming, and this keeps us among the top cable networks in Latin America,” said Claudia Contreras, vice president of advertising sales, sponsorship and promotions for TBS Latin America in Mexico and Miami. “This is especially evident in Mexico, where our number of subscribers has grown significantly over the last year, reaching more of the important audiences that our clients want to target. Our Upfront will demonstrate that Turner’s networks are the best option for 2003.”
Turner Broadcasting System Latin America, Inc.’s networks collectively are the highest rated, most heavily viewed and most recognized brands in Latin America. The networks distributed in the region include Boomerang Latin America, Cartoon Network Latin America, TNT Latin America, CNN en Español, CNN International and CNNfn. Complementing the networks are Spanish and Portuguese-language Web sites CartoonNetworkLA.com, CartoonNetwork.com.br (Brazil), CartoonNetwork.com.mx (Mexico), TNTLA.com, CNNenEspañol.com, CNN.com.mx (Mexico) and CNN.com.br (Brazil).