TD Bank selects Jeffrey Group.

TD Bank has selected Jeffrey Group as its first Hispanic Public Relations Agency of Record.

“The scope of work includes mainly media relations, promotion of the regional and local executives to Hispanic media, identifying community opportunities where they exist, and helping them promote their consumer as well as small business offerings,” said JeffreyGroup president Mike Valdés-Fauli. “TD Bank already has a fantastic reputation and a really innovate culture, and our goal is to continue adapting that success in culturally relevant ways to the Latino market.”