Tecate @ Grupo Gallegos.
August 22, 2004
Mexico’s Femsa has selected Grupo Gallegos to handle their Tecate brand for the US Hispanic market.
The account was being pitched by The Bravo Group, C.O.D., Grupo Gallegos, La Comunidad and Zubi Advertising.
Industry insiders speculate that the Grupo Gallegos media planning team was a major factor contributing to the decision of awarding the account to the agency.
LatinWorks was not part of the review as previously stated.
