Tecate Michelada launches in the U.S.

Tecate is leveraging its authenticity and Mexican heritage to launch Tecate Michelada. The product will be available at retail throughout the Western and Central regions of the U.S.

“Beer mixes are growing in popularity among Mexican consumers in the U.S. and have shown sustainable growth over the past three years” said Felix Palau, vice president of marketing for Tecate. “This new product line is perfect for consumers that feel like having a beer that has a little something extra and is ready to be enjoyed on the spot.”