Technology gadgets have infiltrated daily life.

Burst Media released the results of a survey showing that technology gadgets – whether a smart phone, e-reader, tablet computer or netbook – significantly improve the way consumers complete daily activities.

The survey explored the impact tech gadgets have on various facets of daily life and found that three quarters (74%) of gadget users say devices improve how they keep in touch with family and friends – 82.8% among women aged 35-44. Tech gadgets are also recognized as having a positive impact on managing the household, particularly among women 35-44 years (56.1%) and women 45-54 (60.7%). Gadget-using respondents also report devices improve how they get their news (71%); consume entertainment such as TV, movies and music (57%); and how they shop for products or services (56%). Gadgets even play a role in improving use of spare time, as more than three out of five (61%) respondents report devices as having a positive effect in this area.

Two out of three technology gadget users (65%) classify themselves to be heavy or moderate users of their devices. Gadget users report using their devices at least once a day for a number of activities, including making phone calls (73%), browsing web content (61%), texting SMS/MMS (58%), email (55%) and listening to music (54%). Other popular daily tech gadget activities are accessing social media such as Facebook or Twitter (43%) and researching products/services (34%).

Gadget users admit they would feel disconnected without access to their devices. One quarter (25.2%) said they would feel completely disconnected when asked what would happen if their technology gadgets were taken away for a week or more. Interestingly, Gen X women (females aged 35-44) led all other gender and age groups with nearly a third (32.8%) saying they’d feel completely disconnected. Conversely, 25-34 year-old men lead the response category “Yes! Please disconnect me, I need the break!” with 16.6% of respondents feeling they’re too connected.

“Product and service providers can capitalize on the wireless web and target consumers with messaging that acknowledges the unique user experience of ’on-the-go’ devices, whether a smart phone or a tablet,” said Mark Kaefer, Marketing Director at Burst Media. “Tech gadgets give marketers the opportunity to deliver the right advertising message to the right person at the right time.”

Burst Media’s tech gadgets survey was administered earlier this month to more than 1,700 adults aged 18 years and older.

For more information at http://www.BurstMedia.com