Telefónica Digital unveils TU.

Telefónica Digital announces the launch of TU Me, a mobile app that enables communication and sharing via smartphones, keeping a record of every interaction through a simple, searchable timeline. TU Me offers one of the best integrated communications experiences on a smartphone and is now available to download from the Apple App Store. Free to use at launch, the service will continue to be developed with added value functionality.

TU Me is the first service from Telefónica Digital to launch directly to consumers and the first time Telefónica has launched a product worldwide, regardless of its operating markets.

TU Me is initially available for iOS users with the Android version to follow shortly. The service is available for free to anyone with an iPhone worldwide, regardless of their network operator, and works via their mobile data plan or over Wi-Fi.

TU Me is the first product from Telefónica Digital to launch under the new TU brand and reached the market less than six months from the formation of the unit.

“We’ve seen the growing popularity of communications apps on smartphones but we believe we’ve gone one better with TU Me using our knowledge and insights of how people use their devices,” said Stephen Shurrock, Chief Commercial Officer at Telefónica Digital. “TU Me puts all your communications needs into one place, for free, and is a great way for people to stay in touch with those close to them. It’s also a testament to the innovation, speed and agility within Telefónica Digital.”