TeleFutura Charging Up In Daytime.

Univision Communications Inc. announced that for the first time in its history, the TeleFutura Network overtook Telemundo as the nation’s #2 Spanish-language television network during a second quarter in the key daytime daypart. This marks the second consecutive quarter that TeleFutura outdelivered Telemundo in this time period.

TeleFutura added more viewers to Spanish-language television during the period and achieved its highest second quarter audience levels among Hispanic Households, Total Viewers, Adults 18-49 and Adults 18-34 during primetime, daytime, total day, early fringe, late fringe, and weekend daytime.

In the quarter, TeleFutura was nationally ranked as the #2 Spanish-language broadcast network, behind only sister network Univision, in early morning and daytime among Hispanic Adults 18-49. Among Adults 18-49, TeleFutura outdelivered Telemundo by 23% in early morning and 13% in daytime — a major achievement as TeleFutura delivered only half of Telemundo’s daytime audience in its first full quarter after launch (2Q02).

“We are thrilled with this quarter’s accomplishments, as our unique programming continues to catapult TeleFutura to the forefront of Spanish-language entertainment,” said Alina Falcon, Executive Vice President and Operating Manager, TeleFutura Network. “In its two short years of existence, TeleFutura has demonstrated its commitment to understanding the preferences of today’s Hispanic-American family as it continues to provide the highest level of entertainment offerings to our diverse viewers.”