TeleFutura delivers dramatic Primetime and Total Day ratings increases.
September 23, 2006
The TeleFutura Network continues to experience significant increases in viewership in the third quarter thanks to its powerful library of Hollywood blockbuster movies, marquee sporting events and new primetime lineup, including the weekly mini-series “Asi es la Vida,” which has clearly become a hit with viewers.
During the weekday prime hour from 10pm to 11pm, TeleFutura has seen incredible double-digit audience growth, compared to last year’s third quarter, among Adults 18-34 (plus 48%) and Adults 18-49 (plus 19%), according to the Nielsen Hispanic Television Index (NHTI) ratings service. In overall primetime (M-Sun 7-11pm), viewership is up among Adults 18-34 (plus 23%), Adults 18-49 (plus 17%) and Total Viewers (plus 11%). In Total Day, audiences are also up among Adults 18-34 (plus 17%), Adults 18-49 (plus 11%), and Total Viewers (plus 8%).
“We are thrilled with our results this quarter,” said Bert Medina, Senior Vice President and Operating Manager, TeleFutura Network. “Once again, TeleFutura’s primetime lineup has experienced explosive growth.
Source: Nielsen Media Research, NHTI. Percent changes based on impressions. Early Fringed (M-F 3p-7p) and Total Day (M-Sun 7a-2a)