TeleFutura Shatters Primetime Record In November Sweeps.

Univision Communications Inc. announced that the TeleFutura Network delivered its highest primetime audience levels in any Sweep period since its launch among Hispanic Adults 18-49 and 18-34. As compared to last year, TeleFutura increased its primetime viewership by 41% among Hispanic Adults 18-49 and 51% among Hispanic Adults 18-34.

During the November Sweep, TeleFutura continued to gain on its competitor, as it delivered almost 90% of Telemundo’s overall Hispanic Adult 18-34 audience in primetime, versus 69% only one year ago. Among Hispanic Adults 18-49, TeleFutura delivered almost 80% of Telemundo’s overall primetime audience, versus 66% last year. Additionally, during the November Sweep, the estimated median age of TeleFutura’s primetime audience was 29.5, the youngest of any other English- or Spanish-language network. The Univision Network had the second youngest estimated median age of 32.

TeleFutura’s venerable favorites drew record audience levels during the November Sweep. The Network’s primetime movie block, “Cine de Las Estrellas,” posted its best November Sweep results ever, as its Hispanic Adult 18-49 viewership increased by 40% and its Hispanic Adult 18-34 viewership increased by 46% compared to last year. Likewise, “Solo Boxeo” delivered its largest November Sweep audience among Hispanic Adults 18-49 and 18-34, attracting 13% and 22% more viewers, respectively. In addition, game show “100 Mexicanos Dijeron” delivered its best overall Sweep performance ever, averaging 50% and 64% more Hispanic Adults 18-49 and 18-34 respectively, compared to last year.

The semi-final Futbol Liga Mexicana (FLM) match up between Atlas and Guadalajara on November 28th was not only the highest rated FLM telecast of all time on the TeleFutura Network, but also the highest rated program of any genre among Hispanic Adults 18-49 since the Network’s launch in January 2002.

“TeleFutura’s record-breaking November Sweep results demonstrate that in less than three years, we are gaining significant ground in our pursuit of becoming the #2 Spanish-language broadcast network in not only primetime, but every daypart,” said Alina Falcon, Executive Vice President and Operating Manager, TeleFutura Network. “We are confident that the loyalty of our audience and the appeal of our programming will propel the Network to even greater successes throughout the season.”