TeleFutura’s ‘Así Es La Vida’ posts increases.

TeleFutura’s unique one-story-per week mini-series “Así Es La Vida” (Such is Life) is currently delivering its highest weekly performance since its premiere, posting double digit increases among key demographics.

According to the Nielsen Media Research Hispanic Television Index (NHTI), as of last week, “Así Es La Vida” has delivered an impressive +58% increase among Adults 18-49 since premiering the week of July 24th. This increase is in sharp contrast to an -11% decrease in the same demo for Telemundo during the same time frame. In addition, the program has posted increases of plus 43% among Persons 2+ and plus 34% among Hispanic Households.

“We couldn’t be more pleased with the success of this unique, original dramatic series,” said Bert Medina, Senior Vice President and Operating Manager, TeleFutura Television Network. “This program is an integral part of the strongest primetime programming lineup in our network’s history.”