TELEMUNDO 2008-2009.

On the heels of its successful client development meetings and the recent content agreement with Televisa for Mexico, Telemundo Communications Group, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, revealed today its 2008-2009 original programming season at a press conference held at the Radio City Suite of the Rainbow Room in New York City. The new programming announcement was made by Don Browne, President, Telemundo; Jacqueline Hernandez, Chief Operating Officer, Telemundo; Mike Rodriguez, Senior Vice President, Network Sales and Marketing, Telemundo; Carlos Bardasano, Executive Vice President of Entertainment, Telemundo; and Flavio Morales, Vice President of Programming, mun2.

“Telemundo has come of age as a content company and has become one of the most respected producers in the world. Our partnerships with Televisa and TV Globo are a great affirmation of the success of our original content business model,” said Browne. “Our business model is in perfect harmony with where the media business is going today and continues to deliver an exceptional value proposition to clients who are looking for the best return on their investment.”

Concept Integration

Leveraging its unique combination of media assets, Telemundo introduced its concentrated client-focused strategy centered on connecting the advertiser to the consumer through a holistic approach across all platforms and all ages. The network announced it will create custom marketing and advertising solutions for its partners and clients, providing them with programs to maximize their return on investment. Given its original content business model, Telemundo is in a unique position to develop custom solutions and offer its partners the flexibility necessary for their planning and strategic needs.

Telemundo’s client-centric strategy will be anchored by deep insight and understanding of the consumer through its long-standing commitment to research. The network recently unveiled the new Pulse Research Center at Universal City Walk in Los Angeles and the network becoming the first Spanish-language network to subscribe to IAG Research.

Today, Telemundo also presented its new Concept Integration Model that will explore ways to integrate its clients brands into its programming across all its platforms (Broadcast, Cable and Digital), allowing the advertiser/partner to be an integral component of the programming process from the planning and conceptual stages, all the way through air.

“At the core of this year’s Upfront strategy is our ‘Concept Integration’ model, where the advertiser and partner take center stage and play a key role in the original programming process. This progressive strategy allows us to leverage our multi-platform capabilities, offering our clients creative and customized advertising and marketing solutions that Telemundo is uniquely positioned to provide as a result of owning and producing our own content,” said Hernandez.

Added Rodriguez, “As the only Spanish-language network to air four consecutive hours of original content in Primetime Monday through Friday, Telemundo is in the best position to offer our clients more value for their investment, making us the best destination for concept/product integration and innovative branded entertainment solutions.”

Digital Media

Telemundo Digital Media is evolving to best capitalize on its Original Programming Strategy focused on maximizing its audience and marketing partnerships with innovative digital experiences and solutions. With the network’s Primetime programming fully streamed on its site, as well as its first-aired incremental content and interactive novela segments, Telemundo Digital Media will present User Generated Content Experiences for all of its Original Programs. The division will also continue to expand its Custom Broadband Studios to offer marketers “made for broadband custom vignettes” in both Spanish and English. Recognizing marketers increased focus on 2nd/3rd generational Latinos, mun2 will re-launch its award winning site, HolaMun2.com. The new site will invite audience and marketers into a unique social networking experience that highlights Hispanic Youth today.

Telemundo/TV Globo Co-Production

Telemundo also announced it has signed an agreement with TV Globo to co-produce the hit novela “El Clon” for the U.S. Hispanic market in Spanish. The agreement is the beginning of a new partnership between the two leading global content providers. The novela will be produced by Telemundo Studios in Colombia and TV Globo will provide the original format, as well as the expertise of the creative and production team that participated in the original novela, including the screenwriter Glória Perez and the director Jayme Monjardim. “El Clon” was previously aired by Telemundo in 2002 and it was a tremendous ratings success making it the strongest 10pm property ever on Telemundo; it was also a huge international success selling in more than 90 countries. Under the agreement, Telemundo will have exclusive broadcast rights for the U.S. and Puerto Rico, and both companies will market the new production through their international sales teams around the world.

“This new deal with TV Globo further affirms the caliber of Telemundo’s original productions, once again setting the industry standards for the best in Spanish-language television,” said Bardasano. “Our 2008-2009 season will feature an exciting programming pipeline of first-run, high-quality productions that continue to strongly resonate with our Spanish-language audience.”

Mujer de Hoy…Hazte Valer

In addition, as part of its mission to inform, empower, inspire and entertain U.S. Hispanics, Telemundo has launched Mujer de Hoy…Hazte Valer!, a multiplatform pro-social campaign focused on critical issues that affect young Latinas. The network has partnered with two pro-social organizations, MANA and Hollywood, Health and Society, to host a conversation and provide the information they need to make informed decisions, potentially saving the lives of many young Latinas who otherwise may not have access to reliable information or the opportunity to talk about these issues. The campaign provides useful information and resources, viewers’ comments and case studies through Telemundo’s website www.yahootelemundo.com, numerous stories in its newscasts and shows like “Cada Dia” and “Al Rojo Vivo.”

NEW 2008-2009 PROGRAMMING ON TELEMUNDO:

Monday-Friday PRIMETIME

NOVELAS

Telemundo’s 2008-2009 season promises more high-quality, original novelas for Hispanics.

Based on Gustavo Bolivar’s acclaimed, best-selling novel of the same name and inspired by true-life events, “Sin Tetas No Hay Paraíso” (Without Breasts, there is No Paradise), is a mesmerizing story about an innocent young woman who makes the wrong choices. Forced to undergo surgery to escape from the misery that oppresses her, she meets an unscrupulous man who puts her own life in jeopardy. Will she make whatever compromises are necessary in order to survive? The international bestseller that astonished a generation is now set to launch a new era in television.

The street-wise Bruno never had anything given to him, so life became a game; a game in which he was determined to be a winner. For Santiago, power is everything… yet the only thing he can’t control is the woman he’s about to marry the stunning Barbara. She is a lawyer with a heart, who is willing to fight for justice – even if it means defending Bruno, the man that Santiago wants to destroy and the man that, unbeknownst to either, is Santiago’s own son. “¿Por Qué Diablos?” (Why the Devil…?) is a powerful story of intrigue, betrayal, vengeance and unbridled passion … where love is the only key to survival.

This season, Telemundo proudly presents an unforgettable melodrama about a mother’s ultimate sacrifice in “Amor de Madre” (A Mother’s Love). This is the heart wrenching story about a mother whose twin daughters are separated at birth, and is determined to give the one child she was able to keep every possible opportunity for happiness – including the only man she ever really loved. A strange twist of fate will intertwine the lives of mother and daughters in an extraordinary manner, revealing what a mother is willing to endure for her children.

In a place ruled by superstition, no one would trust Lola. No one – except for the one man who truly loves her. For years, Lola has been convinced that she brings misfortune to those who come near her, and has shied away from every living human being. One day, her hiding place is discovered and Lola is brought back into the community; but a series of strange occurrences inevitably lead to tragedy. Heartbroken and fearing for her life at the hands of the superstitious villagers, Lola believes she’s lost all hope… until the love of one man and the generosity of another turn her life around. “Lola Calamidades” (Calamity Lola) is the story of enchanted love, where passion is the only cure for a run of bad luck.

Telemundo presents a spectacular, star-studded production with “El Juramento” (Secret Lies). Santiago De Landeros, a noble hard-working businessman, is shocked by the violent suicide of his brother Diego. When he discovers that Diego’s dreams were shattered by the betrayal of a heartless woman, he seeks only one thing: to avenge his brother’s death. A gold chain with the letter “A” is his only clue and he discovers that there are only two like these in the world. Blinded by his lust for revenge, Santiago visits the place where his brother once lived, and along the way falls hopelessly in love with the beautiful young Andrea. The few clues he has all lead him to believe that the woman who betrayed his brother may be the same woman he’s fallen in love with. When the lines are blurred between love and hate, deception can forge a dangerous path.

SPORTS

With over 100 years of tradition and the most league championships in Mexican League soccer history, Las Chivas Rayadas del Guadalajara is Mexico’s team and Telemundo is now their new home. For the next 5 years, Telemundo will feature all home games for Chivas on our newest soccer property, “Futbol Estelar.”

Follow the action with our award winning team of broadcasters, led by Andres Cantor as Chivas takes on all of their traditional rivals; America, Cruz Azul, Pachuca and others. The newest soccer offering from Telemundo is a surefire winner.

Among our returning favorites, “Rumbo Al Mundial Mexico” continues to be Telemundo’s premiere sports offering. Qualifying begins in June for the Mexican National Team and continues in earnest in 2009 making Telemundo the must see destination for fans to follow El Tri. Mexico’s biggest and best stars will be featured such as Andres Guardado, Rafa Marquez, Giovani Dos Santos and Carlos Salcido to name a few.

“Balon De Oro” returns to Telemundo with more stars and celebrities than before, walking the “green” carpet for Mexico’s premiere soccer awards show. Join Andres Cantor and Monica Noguera for a gala celebration of the best from Mexican soccer, featuring musical acts and special guests, Balon De Oro will literally be a night of stars.

WEEKEND

This season, Telemundo will continue to build on its hugely successful primetime movie showcases (Cine Millonario, Cine Nuestro, Cine de Impacto, Cine en Casa) that highlight the best in Hollywood and Latin American films. As the home of some of Hollywood’s biggest movie franchises, viewers can expect more of the major blockbuster hits that only Telemundo can offer including X-Men 3: The Last Stand; Babel; The Bourne Supremacy; Superman Returns; and The Departed .

SPECIALS

Adding to its already impressive roster of mega Specials, Telemundo is proud to unveil two new specials sure to become audience favorites.

Witness the glamour… the elegance…and the fashion faux pas that can make even the biggest stars sometime make. At every major event and on every red carpet, this is undeniably THE list that everyone will be buzzing about. “People En Español: Lo Bueno y Lo Malo de la Moda” (Best and Worst Dressed) is a fun and candid look at the stars who know how to dress to the nines…and those who didn’t even make four and a half.

José Alfredo Jiménez was one of the greatest singer-songwriters that Mexico has ever known, taking the timeless ranchera to the forefront of the music world. Telemundo now proudly presents a spectacular tribute that brings together the biggest stars in international music on one stage, to honor the legacy of the memorable artist that touched the hearts and souls of generations. “El Rey: Tributo a José Alfredo Jiménez (The King: A Tribute to José Alfredo Jiménez) — an unforgettable, one-of-a-kind musical extravaganza.

NEW 2008-2009 PROGRAMMING ON MUN2:

mun2, the leading network for young Latinos, also announced several new original shows in reality, quiz show, countdown, comedy, and serialized short formats that are in-line with the network’s commitment to producing high-quality, relevant and authentic programming for the coveted demographic of today’s bicultural youth:

In a fast-paced quiz show powered by user polls on holamun2.com, You Said What? challenges participants’ knowledge of Latino youth pop culture. Find out “what you said” in this 30-minute competition of quick wit, cerebral exercise and special prizes. Adding to the spectacle of trivial knowledge, celebrity guest rounds put contestants’ fanaticism to the test. Engaging viewers online, at home and via mobile, this atypical quiz show reaches viewers on every screen.

Running throughout the network’s daily programming and available on-demand on holamun2.com, mun2 Shorts pack a big punch in small and instantly gratifying packages of content. Continuing mun2’s innovative short form programming, mun2 Shorts will offer original serialized productions of episodic animations, viewer driven stories, comedic clips, and award winning celebrity vignettes.

Cracking jokes one city at a time, Vago is hitting the road in a fiercely funny search for new material based on your every day life! Spinning satirical and hilarious true stories into four quarterly specials, our traveling comedian develops his routines based on the experiences of young Latinos. From cheerleading squads to mariachis and soccer teams found anywhere young Latinos live and play, he’s testing his jokes on your community and making a punch line from you, your boo and your cousins too!

One Nation serves up quarterly specials highlighting the essentials of hip-hop from bling bling, MC’s and DJ’s to the Latin scene. One Nation Under Hip-Hop Presents is hip-hop 101, offering viewers answers to all their burning questions about the movement and a chance to contribute to its continuing history. One Nation Under Hip-Hop Presents features artists in ways fans have never seen before with glimpses into hip-hop culture direct from the heavy hitters.

As Mexican music continues to tear up the charts, mun2 leads the space as the only bilingual youth network giving extensive airtime to the top-selling Latin genre with the Reventon Weekly Countdown. With help from viewer votes on holamun2.com, our host Yarel will present the top 10 videos in Mexican music. In one hour, The Reventon Weekly Countdown will play all the week’s biggest hits and more, including viewer submitted content, interviews and performances with the hottest Mexican acts.