Telemundo 2011 Upfront plans.

Telemundo Communications Group Inc. announced that the network will hold its Upfront presentation on May 17, 2011 at 6pm EST, in New York at the American Museum of Natural History, in the museum’s LeFrak IMAX Theater. In addition, Telemundo will continue to evolve its client development meetings strategy into a new concept called “The Telemundo Idea Lab.” The Telemundo Idea Lab meetings will identify unique and effective ways Telemundo’s key partners and clients may integrate their brands into original programming in the early content development stages across all platforms, including Telemundo network, stations, telemundo.com, Telemundo Mobile, mun2 and mun2.tv.

“We are living in a period of historical change in our country as US Hispanics continue to grow in numbers and in economic and political power. They are transforming our country, our business and our society. It is important that this powerful message take center stage in New York in a year when the Census numbers will redefine the face of America,” said Don Browne, President of Telemundo. “We want to continue to build on the partnership and connection we have with our clients, as well as our commitment to develop original content that is relevant to our audience and reflects the unique experience and the dreams and aspirations of Hispanics in the US.”

Telemundo continues to shift its approach to the Upfront process with the launch of The Telemundo Idea Lab, a series of focused conversations with key partners and clients in advance of May’s Upfront presentations.

“As the only company who can reach Hispanics across the full spectrum of language, acculturation and multimedia platforms, we are excited to bring innovative marketing solutions to advertisers at this year’s Upfront presentation,” added Jacqueline Hernandez, Chief Operating Officer of Telemundo. “As demographics continue to shift, we pride ourselves in our expertise and our unique ability to connect our “viewsers” to our original content. Working closely with our clients we have created breakthrough marketing partnerships that have delivered true ROI. With the Telemundo Idea Lab we want to take these partnerships further and offer customized ideation sessions to build unique solutions for our partners.”