Telemundo 48- KSTS and the 2012 World Series Champions San Francisco Giants announced that they will become partners for the 2013 and 2014 seasons. With the agreement, Telemundo 48 becomes the official Spanish television partner of the San Francisco Giants.
As part of the new partnership, Telemundo 48 will produce a half hour local sports show dedicated to the Giants franchise. The show will bring viewers up close to the San Francisco Giants highlighting the team, players and the performance of the World Champions throughout the season. The show will be hosted by long time Giants Spanish announcers Erwin Higueros and Telemundo’s sports anchor Juan Francisco Ramirez.
In addition, both organizations will work together to produce “Fiesta Gigantes,” a celebration to honor the Hispanic heritage of the franchise and the city of San Francisco. This partnership represents Telemundo 48’s ongoing support to Bay Area sports teams and its commitment to the Hispanic community to serve them with relevant content.
“Telemundo 48-KSTS is proud to establish this partnership with the 2012 World Series Champions San Francisco Giants, providing the local Hispanic community with a new way to engage with the organization and athletes,” said Erika Diaz, station manager, Telemundo KSTS.
“The Giants value the support of the Bay Area Hispanic community and believe that our partnership with Telemundo 48-KSTS will allow us to strengthen our relationship with our Hispanic fans and the viewers of KSTS,” said Jason Pearl, managing vice president, Giants sponsorship and new business development.