Telemundo airs Premios Tu Mundo.

Telemundo Media announced that Allstate Insurance Company, Caress and Volkswagen of America Inc. are among the featured sponsors lined up for its first-ever “Premios Tu Mundo” (Your World Awards) awards show to air live tonight at 8 pm ET from the Fillmore Miami Beach at the Jackie Gleason Theatre in Miami Beach, FL. Hosted by telenovela superstars Gaby Espino and Rafael Amaya, and featuring top music performers Jencarlos Canela and Jesse & Joy, among others, the star-studded awards special will offer customized on-air and social media brand integrations for its main sponsors. Integrations include Allstate’s sponsorship of the blue carpet and the appearance of its character “La Mala Suerte” (Mr. Bad Luck) from its Spanish-language advertising campaign, presenting the “El Mejor Momento de la Mala Suerte” (The Best Moment of Bad Luck) award; Caress’s “Camara Divina” (Divine Camera) pre-show segments featuring the most beautiful female celebrities from the arrivals carpet; and Volkswagen’s celebrity integration with Telemundo’s daytime personality Penelope Menchaca.

Spanish-language television viewers were asked to tweet to support their favorite celebrity of the night using the #premiostumundo hashtag on Twitter during the award show. The night will culminate with one of the celebrity attendees being presented with the “El Favorito De La Noche” (The Favorite of the Night) award.

Fans from all over the country have already submitted nearly five million votes online at www.premiostumundo.com http://www.premiostumundo.com and through Telemundo’s entertainment iPhone App, selecting their favorite television shows, actors and actresses, movies, music, athletes and stars among 25 categories.

“Music, entertainment and social media are major passion points for our audience,” said Dan Lovinger, Executive Vice President of Advertising Sales & Integrated Marketing, Telemundo. “‘Premios Tu Mundo’ offers our partners a tent pole special to fuse all of these categories together and tap into our engaged audience in an interactive and relevant way.”