Telemundo announced its January NTI results.
January 4, 2010
According to Nielsen Media Research, Telemundo averaged 615,000 Adults 18-49 in January 2010 for Monday through Friday prime between the hours of 7pm and 11pm. The network’s share of the Spanish-language audience was 20%. Telemundo saw a plus 28% increase over January 2009 in the 8pm hour among Adults 18-49, averaging 818,000 vs. 637,000 last year.
Telemundo drew 582,000 Adults 18-49, on average in January, tune in during Monday through Sunday primetime programming. Telemundo held a 21% share of the Spanish-language audience.
Telemundo is averaging 624,000 Adults 18-49 in Monday through Friday prime and 593,000 Adults 18-49 Monday through Sunday for the 2009-2010 broadcast season-to-date. Overall, Telemundo holds a strong 21% share of the Spanish-language audience this season.
Source: NTI Live SD PAV, M-F 7-11P; M-Su 7-11P A18-49, 09/21/09-01/31/10 vs 09/22/08-02/01/09. Prime= 7-11pm
