Telemundo creates Internet Property for U.S. Hispanic Market.

NBC Universal Television Group and Telemundo announced that they will combine their U.S. Hispanic Internet properties to form a co-branded Internet business to be called Yahoo! Telemundo. Further asset integration will be rolled out in phases over the coming months and the properties will grow into one Yahoo! Telemundo. The announcement was made by Don Browne, president, Telemundo and Randy Falco, chief operating officer, NBC Universal Television Group.

Under the terms of the agreement, Telemundo.com and Yahoo! will merge staff and share advertising revenue. Luis Romero will lead sales efforts for the new co-branded property.

“This merger provides us with an excellent platform to position Telemundo for the future,” said Falco. “Our partnership with Yahoo! is a win-win deal for both sides that will drive more hits to the site and ultimately expand our capabilities.”

“This partnership is a natural evolution of the larger strategy Telemundo and its Digital Media team have been developing during the last eight months, a strategy that is strongly anchored on providing relevant original programming to the U.S. Hispanic consumers through multiple platforms,” said Browne. “We looked for a partner with superior audience reach, a respected brand, excellent technology and a shared vision of where the business is going. Yahoo! definitely represents all these.”

“This exciting and historic integration between these two powerful Internet entities will afford advertisers a more powerful platform and a competitive marketing edge to reach a gargantuan audience that has been relatively untapped,” said Keith Turner, president, NBC Universal Sales & Marketing. “Equally important and transforming will be that it will ultimately benefit the Hispanic online consumer with an enhanced news and entertainment experience as delivered by Telemundo and Yahoo!.”