Telemundo extends relationship with Billboard Latin Music Awards.

Telemundo Communications Group announced that the network has extended its multi-year deal with Billboard, a premier global music brand, to present the annual Billboard Latin Music Awards, with renowned producer, Tony Mojena continuing as the show’s Executive Producer.

This unprecedented agreement grants Telemundo expanded exclusive rights across multiple platforms including television, online and mobile. This year’s Billboard Latin Music Awards commemorates the 11th year Telemundo broadcasts the show and will air live in the United States and internationally on Thursday, April 23, 2009.  The Billboard Latin Music Awards are the culmination of the Billboard Latin Music Conference – The largest gathering of Latin Music professionals in the world.  This year’s conference, celebrating its 20th anniversary, is taking place April 19-23 at the Eden Roc in Miami Beach.

“The Billboard Latin Music Awards is one of Telemundo’s most successful franchises, with last year’s show proving to be a ratings hit,” said Don Browne, President, Telemundo. “Our relationship with Billboard is stronger than ever and we are thrilled to bring the best talent, both behind the scenes and on stage to our audience once again this year and in the years to come.”
 
“I am honored to continue to be an integral part of this great collaboration with Telemundo, and Billboard,” added Tony Mojena, Executive Producer. “The Billboard Latin Music Awards are an iconic event, starring the hottest talent in Latin music and I look forward to taking the show to new heights.”

“Our multi-year deal with Telemundo is an important opportunity for the Billboard brand as it allows us to significantly expand our Latin music coverage and enhance our presence in the Latin music market with a world-class organization,” says Howard Appelbaum, Publisher, Billboard. “Telemundo has been a great home for The Billboard Latin Music Awards and we’re excited to work with them to extend the Billboard brand on new platforms including online and mobile.”

Under the new agreement, Telemundo holds exclusive rights to produce and distribute programming related to the Billboard Latin Music Awards. Planned programs currently include:

La Alfombra Roja de los Premios Billboard
The biggest night in Latin music begins with the live, star-studded red carpet arrivals. The biggest names in Latin entertainment will strut down the Billboard Latin Music Awards red carpet where viewers can enjoy live interviews with all the stars, the best in fashion and music and all the excitement just moments before the big show.

Premios Billboard de la Musica Latina
The 2009 Billboard Latin Music Awards will be presented LIVE and will feature a star-studded line-up of performers who will dazzle the stage.

Reventón Billboard 2009
“Reventón Billboard” will feature behind-the-scenes coverage of the Billboard Latin Music Awards and the numerous events surrounding the award show. The special will include many Billboard Latin Music Awards related events including the Billboard Bash, the Billboard Latin Music Conference, rehearsals and the after parties. The all access program will air on mun2.

mun2 Premios Billboard All Access
mun2’s very own Pico and Yasmin will host the “Premios Billboard All Access” special.  The show will feature interviews with finalists from the red carpet, performance highlights and a review of the winners in the top categories.

On the digital front, the new deal secures Telemundo.com as the official Billboard Latin Music Awards website with fully bilingual coverage and content living between Telemundo.com and holamun2.com. The site, which will remain live for the entire year, is designed to super-serve the Telemundo audience by providing a multi-screen dialogue with users, making their viewing experience more robust.

Telemundo.com will provide visitors with information and articles about the history of the award show, the co-hosts, and a data archive of the past ten years of the show in all categories. In addition, users will find comprehensive video coverage of the most important events and high profile artists during the week of the conference and the awards.  Billboard’s weekly Hot Latin Songs and Hot Latin Albums charts will also be featured on the site as well as chart data on previous winners and years. 

Telemundo’s digital properties will offer users Billboard articles and interviews with finalists in English and in Spanish as well as behind-the-scenes footage of Latin music’s biggest night.