Telemundo & Honda partner on La reina del Sur Activation.

Telemundo announced it partnered with American Honda Motor Co. and Orcí, on a promotional campaign centered on the network’s latest original production, La Reina del Sur (The Queen of the South). This marks the third major partnership for Telemundo and Honda.

“We are thrilled to once again partner with American Honda, Hispanic advertising agency, Orcí, on yet another exciting campaign centered on our newest epic production, La Reina del Sur,” said Enrique Perez, Senior Vice President of Sales at Telemundo Stations. “This local market promotion connects Honda with our viewers across major markets and gives our local communities a great opportunity to meet their favorite Telemundo talent, enhancing their Telemundo viewing experience by creating a personal connection.”

The promotion kicked off on February 2nd and ran through February 14th. One grand prize winner, Magaly Bejarano from Miami, won a trip to Los Angeles for herself and a guest (airfare, hotel and ground transportation included), as well as access to attend the launch party for La Reina del Sur. The launch party took place on Sunday, February 20th, and the cast from the novela was in attendance. 

Available in seven markets across the U.S., including Los Angeles, Miami, New York, Dallas, Houston, Chicago and San Francisco, the promotion featured a custom microsite at www.hondaylareina.com for viewers to log on and enter the sweepstakes. Telemundo also produced four 2-minute webisodes exclusive to the microsite, containing never-before-seen behind-the-scenes footage from the making of La Reina del Sur, shot especially for this campaign. Webisodes will be available on the microsite through March 2011.