Telemundo & Ipsos research partnership.

Telemundo announced the establishment of a polling partnership with Ipsos. The Ipsos-Telemundo Poll will help monitor Hispanics’ opinions and attitudes.

The first poll focuses on the 2010 Census, a topic Telemundo has brought to the forefront with its Hazte Contar! public service campaign aimed at educating Hispanics on the importance of the Census. The telephone poll of over 500 Hispanics residing in the United States indicates that the vast majority (84%) intend to be counted in the 2010 Census. 
 
The Census Is Widely Perceived to Be Important…

The survey indicates Hispanics tend to take the upcoming U.S. Census very seriously:

– 88% agree it is important that everyone living in the U.S. is counted in the 2010 Census – including 70% who completely agree
– 86% agree it is important for their community that everyone takes part in it – including 69% who completely agree
– 81% agree it is their duty to do so – including 64% for completely agree
– 84% agree they and their family intend to be counted – including 68% who completely agree

Hispanics’ attitudes about the importance of the 2010 Census largely mirror those of the general U.S. population with no notable differences.
 
And Hispanics Trust Information Will Not Be Shared…

More than half of Hispanics surveyed (57%) agree that they are confident that personal information collected in the 2010 Census will not be shared with other government organizations,. 

– Hispanics who prefer Spanish-language television are more likely than are those who prefer English-language programming to be confident that their personal information will not be shared (42% completely agree vs. 31%).

– Also, confidence is more prevalent among Hispanics than it is among the U.S. public at large. Only 51% of all U.S. adults agree that they are confident that personal information collected in the 2010 Census will not be shared with other government organizations, (compared with 57% of Hispanics). And, in reverse, a larger percentage disagree (36% vs. 26%). 
 
… But More Familiarity Is Needed

While the survey shows most Hispanics consider the 2010 U.S. Census to be important, it also points to a lack of familiarity with it, which may explain why a small percentage intend not to participate in it. 
The proportion of those who have never heard of the Census is slightly higher among Hispanics than it is among the U.S. population at large (18% vs. 11%). Furthermore, the proportion of those who have heard of it, but know nothing more about it, is also higher among Hispanics than it is among the total U.S. population (31% vs. 23%).  All in all, only half of Hispanics know either “a little” or “a lot” about the Census (52%), compared with two thirds among the U.S. public at large (65%).

– Among both Hispanics and the general U.S. population, older adults tend to be more knowledgeable about the Census than are adults under 35.  Among Hispanics aged 35 and older, 18% feel that they know a lot about the Census compared with just 8% of those aged 18-34. Over one in five U.S. adults aged 35 and older (22%) say that they know a lot about the Census while just 13% of younger adults say the same. 
 
To view charts CLICK above on ‘More Images’.