Telemundo joins force with Education Nation.
August 27, 2010
Telemundo announced its educational platform El Poder de Saber will join forces with NBC News in Education Nation. Education Nation, from September 26 to October 2, will be celebrated in tandem with the National Education Conference, an interactive, two-day event that will take place at the Rockefeller Center in New York City.
“Education is a critically important issue in our Hispanic community. We are proud to be joining forces with NBC News in Education Nation,” said Don Browne, President, Telemundo. “As a media company serving the rapidly growing Hispanic community, it is our mission to inform, empower, inspire and educate our audience. El Poder Saber and Education Nation are great vehicles and an excellent opportunity to fulfill our mission.”
On Sunday, September 26, Telemundo’s public affairs show “Enfoque” will feature special guests and experts on this critical subject for the Hispanic community. During the entire week, Telemundo’s morning show “Levántate” will include daily segments with experts and live reports from New York City. “Al Rojo Vivo Con María Celeste” will offer special reports on the subject and, in an innovative approach, will have student reporters from around the nation filing stories on education with their unique student perspective. “Noticiero Telemundo” will air live from Rockefeller Center to offer viewers all information and details on this unprecedented initiative including a special series with Vanessa Hauc. On Thursday September 30 at 11:35PM /10:35c Telemundo’s sports show “Titulares y Más” will also focus on this issue with special segments presented by Edgar López from Rockefeller Center.
Telemundo.com will launch a special section on Education Nation that will include reports and details on the event, as well as information on the Hispanic Scholarship Fund and El Poder de Saber.
Telemundo’s youth cable network mun2 will also join the celebration. September 19 – 25, the show “The Shuffle,” airing at 6pm ET/PT Tuesdays and Thursdays, will feature stories related to education and its importance to Hispanics. In addition, on Friday, September 17 at 7pm ET/PT (with a rebroadcast at 9pm ET/PT), mun2 will air the film “Stand and Deliver,” based on the life of the famous Bolivian educator Jaime Escalante and how he defied the educational system to help a group of students from East Los Angeles achieve the highest academic levels. A series of spots showcasing students, Hispanic activists and education will also make up part of the channel’s programming during the week. The Web site holamun2.com will also join this initiative by airing short videos about the subject.
At a local level, Telemundo stations will support Education Nation by presenting experts on the subject and special reports on the importance of education in their respective markets, as well as Internet chats with experts during the 6:00 pm news.
Education Nation is a cross-platform summit designed by NBC News to stir a national conversation on the future of education in America. Rockefeller Center in New York, home to NBC News, will serve as center stage for this event, which is designed to engage educators and industry thought-leaders, as well as the public at large.