Telemundo to launch Gift Card at retail locations.

Telemundo and NBC Universal TV Consumer Products are introducing a new line of Telemundo-branded Visa and MasterCard gift cards, which hit retail locations this month. These new gift cards, from InComm, will be available at major national retail locations including 7 – Eleven, Sam’s Club and Walmart, and a variety of local retailers. InComm is a leader in sales and marketing of prepaid products and transaction processing. The Telemundo gift cards are licensed through NBC Universal Television Consumer Products and the deal was brokered by Big Tent Entertainment, which is the licensing agent for the Telemundo brand.

The Telemundo gift cards are designed to offer Telemundo fans and Hispanics a convenient financial service from a recognized brand within the community. Offered in a variety of designs, the cards can be a perfect gift for anyone on the gift list. Each Visa or MasterCard gift card will feature Telemundo branding, as well as traditional Hispanic holidays and themes such as Quinceanera and Futbol.

“We are thrilled to partner with InComm on the launch of Telemundo-branded Visa and MasterCard gift cards. This partnership is a great way to further extend the Telemundo brand experience with our audience across another lifestyle touchpoint, said Susan Solano Vila,Executive Vice President, Marketing, Telemundo Communications Group. “It is no secret that Hispanic purchasing power exceeds $1 trillion and being able to provide new vehicles to enhance their buying experiences affirms how much that power is acknowledged and valued in the marketplace. ”

“These Telemundo branded gift cards are a great way for fans to connect with recognizable themes for special gift-giving occasions and we are really pleased to bring the Telemundo brand into this marketplace” added Joni Camacho, NBCUniversal Television Consumer Products Director of Marketing.

“We are very excited to partner with NBCUniversal to launch Telemundo-branded Visa and MasterCard gift cards,” said Brooks smith, InComm President and CEO. “This partnership allows us to offer an innovative product to our retail partners and strengthens our commitment and support of the Hispanic marketplace.”