Telemundo launches Digital Media and Emerging Businesses Division.

Telemundo Communications Group announced that it is re-grouping its digital assets under a newly created Digital Media and Emerging Businesses Division led by Peter Blacker as Executive Vice President Digital Media and Emerging Businesses. The announcement was made by Jacqueline Hernández, Chief Operating Officer, Telemundo, whom Peter Blacker will report to.

The new division’s mission is to fully leverage Telemundo and mun2’s original programming through custom branded entertainment, digital and mobile cross-platform solutions. In addition, it will house the network’s digital and mobile properties including Yahoo! Telemundo, holamun2.com, International Digital Media and Telemundo Emerging Platforms, which also incorporates Mobile and Licensing and Merchandising efforts. Blacker will also partner and advise the local stations in helping to define, execute and implement Digital Media tactics and revenue driving strategies in our local markets. This new structure further positions Telemundo as a digital powerhouse that currently streams over 9 million videos monthly, making it a leader within the NBCU family.

“Research indicates that Hispanics over-index on digital and mobile usage,” added Jacqueline Hernández, Chief Operating Officer, Telemundo. “Such findings, coupled with Telemundo’s unique original content capabilities across all screens, provide the perfect formula for delivering a comprehensive media strategy. Peter’s leadership in this space continues to take Telemundo to the next level while further positioning the network as a major industry player that can produce and distribute top-tier content on all platforms to both our advertisers and audience.”

Blacker added, “It is exciting to be able to take Telemundo’s Digital Media offerings to the next level. Our new organization will allow us to seamlessly harness the potential of Telemundo’s original programming for audiences and advertisers across platforms, devices and markets.”

Formerly the Senior Vice President, Digital Media, Telemundo Network Group, Blacker joined Telemundo three years ago and led the company into the digital media space. He was responsible for developing the network’s partnerships with Yahoo!Telemundo, and iTunes on the launch of iTunes Latino. He also launched the popular bilingual youth site, holamun2.com. Blacker has received several industry accolades. In 2006, Blacker was recognized by Advertising Age in its annual “Media Industry Top 40 Under 40’” and in 2007 he was selected by the publication as one of the “Top 10 Players in the U.S. Hispanic Media Market.”