Telemundo launches Digital OOH Network ‘Telemundo en tu Mundo’.
July 6, 2010
Telemundo announced that the Telemundo Station Group has added Digital Out of Home capabilities to their Conexion sales platform. The digital network, “Telemundo en tu Mundo,” launches as the largest Digital Out of Home network serving the U.S. Hispanic market.
“Telemundo en tu Mundo” provides a new, innovative method of reaching the active Latino consumer in their world. The network functions as a lifestyle medium and offers a myriad of marketing opportunities for advertisers, including new package and product launches, test marketing and price point advertising.
“Telemundo en tu Mundo” Digital Out of Home serves to complement and extend an advertiser’s TV campaign in this new, emerging medium,” said Enrique Perez, Senior Vice President, Sales, Telemundo Station Group. “We are the only major Hispanic media and marketing organization offering this opportunity to advertisers. By creating custom content for marketers, we have the unique ability to bring a new level of engagement to consumers at the moment when purchasing decisions are being made.”
Advertisers will have the opportunity to reach active consumers in over 200 Hispanic-centric supermarkets, 800 retailers, 2,000 Metro Buses and major entertainment arenas. Telemundo’s local and national content powers high-tech digital screens with custom video and audio content, as well as other relevant data, created for each venue. Advertisers have the option to integrate content nationally or to geotarget content across local markets.
“Digital out-of-home networks are being adopted by brand marketers because they engage target consumers in captive locations for extended periods of time,” said Patrick Quinn, CEO of PQ Media. “Strong secular trends that are negatively impacting the traditional media economy have actually had a positive impact on the digital out-of-home network industry, as consumers spend more time outside their homes, commute longer to work, use ad-skipping technology and multitask with various media throughout the day.”
