Telemundo launches ‘El Poder De Saber 2007-2008’.

Telemundo announced the launch of its 2007-2008 “El Poder De Saber” campaign (The Power of Knowing), the network’s public service announcement initiative which urges Hispanics to seize the “power” of learning and be informed on issues of significance to them. Now in its fourth year, “El Poder De Saber” focuses on the importance of education and the benefits of staying in school. The new series of spots began airing Monday, October 22, after their premiere during “Al Rojo Vivo con Maria Celeste” (M-F, 5-6 p.m. ET).

“The school dropout rate among Hispanic teens is a concern to all of us. This initiative is intended to raise the awareness of Hispanic families and youth of the various resources within their reach,” said Don Browne, President, Telemundo. “Serving the community is one of Telemundo’s guiding principles and “El Poder De Saber” reflects our mission to inspire, empower, educate, and inform our audience.”

Telemundo novela stars Mauricio Islas, Catherine Siachoque, Miguel Varoni, along with Poncho de Anda, Maria Antonieta Collins and Monica Noguera “Cada Día,” Alejandro Blanco (Deportes Telemundo) and Mauricio Zeilic, lend their enthusiasm and considerable talents to the campaign and remind parents to be actively involved in their children’s education.

This year, Telemundo will partner with the National and New York chapters of ASPIRA Organization, Inc. because of their commitment to education and their mission of empowering the Latino community through the development of its youth. Telemundo also reinforces the campaign’s messages through its companion website, www.YahooTelemundo.com/ElPoderDeSaber where viewers can find more information and links to the resources these partners offer.