Telemundo launches iPhone TV apps.

Telemundo announced that its Television Station Group has launched the very first and only iPhone apps for local Spanish-language TV stations with its mobile partner LSN Mobile, using LSN Mobile’s Local Wireless media-to-mobile platform.

“Once again, we are first to market with an innovative tool for our “A la Mano” users,” said Ronald Gordon, President Telemundo Station Group. “Research continues to indicate that mobile devices are a growing communication platform for Hispanic consumers, and we are meeting their desire for relevant content and information when and where they want it to be.”

Each A La Mano market and station will have its own app. There are nine apps in total, including Chicago, Los Angeles, Dallas, Miami, New York, San Jose, Houston, Puerto Rico and Phoenix. The new apps feature all the informative “A La Mano” content, including news, weather, sports, entertainment, slideshows, high-quality video, lottery numbers and horoscopes, in addition to local market personalization in an easy-to-navigate design. It provides an enhanced environment for the iPhone and advertisers looking to connect with Hispanic consumers in a fresh and contemporary way.

“We are excited and pleased that Spanish-speaking iPhone users can now access Telemundo’s “A La Mano/On hand,” said Lee Durham, co-founder and CEO of LSN Mobile. “Telemundo is clearly committed to leading the Hispanic market in bringing compelling content to mobile consumers looking for accessibility and convenience, localization and personalization.”

“A La Mano” originally launched in May 2007 when the Telemundo Television Stations Group entered an exclusive Spanish-language wireless content deal with LSN Mobile to deliver the website content from local Telemundo stations to mobile users throughout the U.S. This includes Spanish-language news, weather, sports, entertainment, lottery and horoscopes and mobile marketing opportunities for advertisers. Participating “A La Mano” station markets include: New York, Miami, Chicago, Dallas, Los Angeles, Puerto Rico, Phoenix, Houston and the Bay Area.