Telemundo launches online novela premier.

As part of the original programming digital media strategy, Telemundo announces it will premiere its new original primetime telenovela production Marina on www.yahootelemundo.com at 12:00pm EST on October 12, four days prior to the broadcast premiere on October 16. The online telecast will be subtitled in English for bilingual audiences. The premiere marks a first in both the network’s and Spanish-Language Television history, reaching 16.5 million Hispanics currently online.

“This underscores once again the value of producing original programming which allows us unlimited use of content to extend the experience via multiple platforms,” said Don Browne, President, Telemundo. “With the growing number of Hispanics joining the digital space, we felt the timing was ideal to premiere Marina online.”

The network’s official website for the telenovela – www.yahootelemundo.com/Marina – will launch tomorrow, October 10 and the exclusive debut of the first episode will be available online October 12. The online premier will also be promoted on www.yahoo.com. The new Marina site will be supported by additional digital components including interviews with the telenovela’s cast, character profiles, and show description; among other features like: