Telemundo launches their 2010-2011 Upfront season face-to-face.

Telemundo announced that it will kick off the 2010-2011 Upfront season with a series of client development meetings in March with its major advertisers and partners at the Telemundo Studios in Miami. In addition, Telemundo will be hosting key partners in Puerto Rico during the 2010 Latin Music Billboard Awards at the end of April.

“Telemundo is a pioneer and a leader in producing original content specifically for the US Hispanic market,” said Don Browne, President, Telemundo. “Our original content strategy provides us with a unique opportunity to partner with our clients from the ground up to create innovative and effective strategies that allow them to achieve an optimum return on their investment.”

“For several years Telemundo has been taking a one-on-one approach to the upfront process working directly with our clients to develop customized solutions across multiple screens,” added Jacqueline Hernández, Chief Operating Officer, Telemundo. “We have invested in research tools that have allowed us to perfect the art of branded entertainment and enrich the dialogue with our clients as we jointly develop multi-platform solutions.”

“The evolving needs of consumers combined with the rapidly changing technology and our proprietary market research puts us in a great position to help our clients reach their goals,” added Michael Rodriguez, Senior Vice President, Sales and Marketing, Telemundo. “Telemundo has a distinct ability to measure the impact and value of client integrations. We look forward to partnering with our clients in developing the best customized integrations in Spanish-language television.”