Telemundo as a LIFESTYLE brand.

Telemundo announced the launch of a licensing and consumer products program designed to further expand Telemundo’s role as a comprehensive lifestyle brand for its audiences. Telemundo has signed agreements with licensing partners The Richline Group, Inc., IDT Telecom and Arrow Home Fashions. In close association with these new partners, Telemundo will develop lines of jewelry, prepaid calling cards and home fashions. Big Tent Entertainment, the licensing agent for the Telemundo brand, brokered the deals on behalf of NBC Universal Television Consumer Products Group.

Telemundo’s Licensing and Merchandising division is establishing the network as the premier lifestyle brand for the U.S. Hispanic market, providing a guarantee of quality, trust, cultural relevance and distinctiveness in all its products. The products that it will offer are geared toward an audience that is loyal and passionate about their programming.

“Producing and owning our own original content opens up countless opportunities to serve, engage and entertain our audiences, “said Don Browne, President, Telemundo. “One of the unique aspects of our business model is our audience’s interactive participation with Telemundo’s content. This is an exceptional opportunity for Telemundo and our audiences because we’ve brought the best creative minds in the business together to create an exciting line of Telemundo-inspired products.”

“Our entry into the licensing and consumer products market further solidifies Telemundo as a full-fledged, true lifestyle brand,” added Jacqueline Hernández, COO, Telemundo. “Hispanic consumers recognize and trust our brands, which allow us to be able to offer our brand equity and association on relevant product lines.”

In the next coming weeks, Telemundo will launch branded initiatives in jewelry, sports and home furnishings, with other categories including fashion and apparel.

The first to launch is a Telemundo jewelry line that will center on fine and costume jewelry based on the network’s established brand, Club de Noveleras, as well as highly-rated novela El Clon and the much anticipated, La Reina del Sur. Beginning April 12, merchandise will be unveiled at www.telemundo.com and, later in 2010 via home shopping and retail channels. The first line of Richline Group, Inc. jewelry will debut on the popular novela, “El Clon” this month.

Telemundo will also offer pre-paid calling cards to Mexico and Latin America, which will feature the network’s highly-rated franchise “Futbol Estelar”. The IDT Telecom pre-paid calling cards will be carried exclusively in 7-Eleven stores nationwide. The calling cards will be available in 7-Eleven stores within the next few weeks.

Very shortly, Telemundo viewers will be able to purchase Telemundo-inspired bath, bedding and home furnishings for adults and children. The full line of home décor products by Arrow Home Fashions, will include fashion bedding, window treatments, bath accessories, towels and table linens tied to the network’s established brand names including Mujer de Hoy and Futbol Estelar. The home décor products will launch this Fall.