Telemundo, mun2 and Western Union to offer co-branded MasterCard Prepaid Cards.

NBC Universal-owned Telemundo and mun2 have teamed up with Western Union to offer Hispanic consumers in the U.S. two new co-branded Western Union, Telemundo and mun2 general purpose reloadable MasterCard prepaid cards.

The agreement, to be supported with a national integrated campaign, beyond prepaid, to include television, digital, and direct to consumer marketing efforts, was announced today by Western Union, Telemundo and Big Tent Entertainment, the licensing agent of record for the Telemundo brand, on behalf of NBC Universal Television Consumer Products Group. The agreement also paves the way for powerhouse brands such as Telemundo, mun2 and Western Union to leverage their presence to better serve Hispanic consumers, the fastest growing consumer segment in the U.S.

“We are very pleased to add Western Union to the growing list of partners in Telemundo’s consumer products program and also serve the Hispanic community with this key financial service,” said Kim Niemi, Senior Vice President NBC Universal Television Consumer Products Group. “The new Telemundo and mun2 reloadable prepaid cards are consumer-friendly and offer Telemundo viewers and fans a convenient way to manage and protect their money with extremely low fees and without the need for a bank account or credit check. We look forward to working with Western Union to offer financial literacy and services to our viewers.”

Victoria López-Negrete, Senior Vice President and General Manager, North America, Western Union, added, “Today’s announcement is one example of how major brands, Telemundo, mun2 and Western Union, can leverage their brand recognition to work successfully together to benefit consumers, including young bicultural Hispanics to meet their diverse lifestyles, throughout the United States.”

“As prepaid cards and services continue to gain momentum, particularly in today’s economy, Western Union sees its prepaid services platform, and relationship with Telemundo and its diverse viewers, as an opportunity to strengthen both its relationship and value proposition with consumers, while helping enhance consumer lifestyles,” concluded Western Union Executive López-Negrete.