Telemundo & Pepsi launch Latin Billboard promotion.
February 17, 2008
Telemundo announced it has partnered with Pepsi to launch a special multi-platform promotion, in the form of a sweepstakes, for the Latin Billboard Awards in seven key Hispanic markets. The announcement was made by Enrique Perez, SVP Telemundo Station Sales.
“We are thrilled to partner with Pepsi on this exclusive seven market promotion centered on the Latin Billboard Awards,” said Perez. “Telemundo’s multi-platform marketing strategy allows for such innovative branded opportunities for unique and customized opportunities for great clients, such as Pepsi, and offers our viewers the chance to connect to our client’s brands and create a unique and unforgettable lifelong-memory. “
Contestants can watch the customized promo spot in their respective market, which will include the retailer’s name and logo, for promotion details starting on March 24, 2008 through April 10, 2008. Participants can enter the sweepstakes online by visit the website from their respective marke from March 24th through April 20th to sign up for the chance to win one of the exclusive prizes.
Telemundo viewers in Chicago, Denver, Las Vegas, Los Angeles, Miami, Phoenix and San Antonio, will have the chance to win the opportunity of a lifetime. The lucky sweepstakes Grand Prize winner will receive an exclusive VIP trip to the 2009 Latin Billboard Awards for an up-close and personal look at the highly anticipated annual awards show.
The VIP package will also include a Hollywood hair and make-up makeover and an elite All-Access pass to take part in the event’s highly-anticipated, red carpet experience. Talent meet and greets and tickets to the exclusive after-party are also included in the grand prize package as well as roundtrip air travel and ground transportation to and from the airport to the hotel as well as roundtrip transportation from the hotel to the event.
