Telemundo premieres “Señora Acero” simultaneously on multiple platforms
September 18, 2015
As part of the season two premiere of its highly-rated Super Series “Señora Acero,” TELEMUNDO will have a special “Noche de Acero” programming block on Tuesday, September 22. The evening begins at 7pm/6c with a Noticias Telemundo special “Las mujeres del narco,” a special program that investigates the role of women in the world of drug trafficking. The special will be followed at 8pm/7c with a two-hour look back at season one of “Señora Acero,” allowing viewers to relive key moments in the action leading up to the season two premiere at 10pm/9c. For the first time in its history, the network will air the premiere simultaneously on television, Video On Demand, Telemundo.com, Twitter, Periscope and YouTube.
The story that made “Señora Acero” an audience phenomenon, reaching high ratings throughout season one, stars Blanca Soto and a stellar supporting cast from season one including Litzy, Lincoln Palomeque, José Luis Reséndez, Jorge Zárate, Aurora Gil, Alejandro Calva, Valentina Acosta, Alberto Agnesi, Alejandro García, Andy Zuno, Luciana Silveyra and Sergio Lozano. Season two also features Ana Lucía Domínguez, Rodrigo Guirao, Diego Soldano, Carla Hernández, Francisco Pakey Vázquez, Oscar Priego, Mauricio Martínez and Astrid Hernández, as well as an up-and-coming young cast including Michel Duval, Isabel Burr and Mauricio Henao.
As season two begins, Sara Aguilar (Blanca Soto) has been in jail for five years without a sentence when an attack on her teenaged son, Salvador (Michel Duval), leaves her determined to escape from Puente Grande prison. The attempt ends in tragedy and a 25-year jail term. Fate has other plans, however, and Sara’s best friend Aracely (Litzy), discovers a key piece of evidence that can set Sara free. From that moment on, her enemies will have to reckon with the fury of Señora Acero.
TELEMUNDO has created several marketing elements to compliment the premiere of the second season of “Señora Acero.” For the first time ever, the network has created an interactive digital comic book integrating the latest parallax and web technologies to deliver an audiovisual experience like no other. The interactive comic book, and Facebook App, detailing the first season is now available on Telemundo.com/AceroComic. Additionally, the network has partnered with digital content creator Giphy, to generate multiple shareable gifs and memes containing memorable moments and quotes from the first and second seasons.
Produced for Telemundo Studios by Argos Televisión, “Señora Acero” was written by Roberto Stopello (“La Reina del Sur”) and directed by Miguel Varoni (“Señora Acero” Season One) and Carlos Villegas (“El Señor de los Cielos”). Joshua Mintz y Mariana Iskandarani (“El Señor de los Cielos”) serve as executive producers.