Telemundo to produce bio-musical based on Jenny Rivera’s Life

Telemundo announced a development and production deal with the Jenni Rivera estate to produce a number of series and specials inspired by superstar music artist Jenni Rivera. The exclusive agreement with Jenni Rivera Enterprises includes an authorized bio-musical television series based on her life story, multiple tribute concerts starting in 2017, and a series of  “Jenni Vive” annual specials associated with Jenni’s Love Foundation.

The late Regional Mexican singer had a long-standing relationship with Telemundo including appearances on multiple Billboard Latin Music Awards, and the Billboard Regional Mexican Music Awards. In addition, Jenni Rivera was the lead star and Executive Producer of the groundbreaking celeb-reality series “I Love Jenni,” which aired for three seasons on sister-cable network mun2, now known as NBC UNIVERSO.

Jenni Rivera Enterprises (“JRE”) was founded by La Gran Señora herself, multi-double platinum recording artist Jenni Rivera. Today, JRE is closely managed by Jenni’s children and Rosie Rivera Flores and Juan Rivera, Jenni’s sister and brother, respectively, who are dedicated to preserving Jenni Rivera’ rich legacy.  JRE is the only entity that owns and controls the iconic Mexican-American star’s life story rights. JRE also manages the Jenni Rivera Love Foundation, a non-profit organization that was particularly important to Jenni for its support of abused and battered women.

“We are excited to partner with Telemundo and the NBCUniversal family to bring to the world the only official television series based on Jenni’s life,” said JRE.  “Jenni’s extraordinary career, passion for life, and infinite love for her family are a story never before told on television. Telemundo and JRE are dedicated to together growing Jenni’s powerful legacy through this series, the music tribute concerts and other historic projects.”

“We are both proud and humbled that the Rivera family has chosen Telemundo to do the only authorized television series about her life,” said Luis Silberwasser, President, Telemundo Network. “We look forward to working with Rosie, Juan and the entire family to preserve Jenni’s legacy and bring to our audiences the story of one of the most inspiring and powerful icons of the Hispanic community.”