Telemundo receives 3 NAMIC Emma Awards.

Telemundo has been recognized with three 2011 NAMIC (National Association for Multi-Ethnicity in Communications) Excellence in Multicultural Marketing Awards (EMMA) for its official telenovela fan club, Club de Noveleras. The Club de Noveleras website won first place for digital marketing tactics, while its multi-market tour won 2nd place for experiential marketing, and Club de Noveleras premiums won 3rd place for premiums marketing tactics. Winners will be acknowledged on Wednesday, October 5 at NAMIC’s Annual Conference.

“We are honored to be recognized by NAMIC with such prestigious awards for Club de Noveleras, an innovative grassroots program that consumers and our audiences have connected with almost instantly,” said Jacqueline Hernández, chief operating officer, Telemundo. “Our original content provides endless ways to extend the viewing experience across multiple platforms and touchpoints and this recognition is a testament that our strategy to grow the Telemundo brand is very much in line with what our audiences want and have responded to.”