Telemundo releases ‘Hear the Call Campaign’
October 27, 2022
This World Cup, Telemundo has brought together a passionate group of talent and experts for the coverage of the highly anticipated event in Qatar. With full presence in the ground, the team assembled reflects all the nationalities and interests that fans have been hoping for. From former Ballon D’Or winner Diego Forlan to the former Coach of the Mexican National Team, Miguel “Piojo” Herrera, 26 experts and talents will bring the World Cup to life in Telemundo.
To introduce the roster of talent to our audience, Telemundo released its “Hear The Call” campaign, a vibrant and light-hearted campaign, where its in-house sports team of experts, narrators and commentators announce to the guest experts that they have been selected to go to Qatar. The excitement of the announcement takes over, leaving us with a single rallying voice: Qataaaarrr!
To produce this spot in a span of six months, Telemundo traveled to four different countries to record with each one individual, taking the opportunity to create profiles, hear their predictions, hopes and memories of previous World Cups, to ensure that its audience not only gets to know them better, but also hear in their own words why for them the World Cup is Everything.
