Telemundo scores with Rumbo al Mundial – Mejico vs. China.
March 21, 2008
Telemundo Communications Group announced results for the Rumbo Al Mundial: Mexico vs. China soccer match which aired last night. According to Nielsen Media Research data, Rumbo Al Mundial: Mexico vs. China match was the #1 program from sign-on to sign-off among all stations in the Los Angeles DMA among Men 18-34, Men 18-49 and Men 25-54. Among Adults 18-49 in Los Angeles, the program received a 4.3 NSI rating and a 38% share of Spanish. In the Dallas DMA, the Rumbo game was the #1 program from sign-on to sign-off among all stations in the market among Men 18-34 and delivering a 2.4 NSI rating and a 60% share of Spanish among Adults 18-49.
Also, Rumbo Al Mundial: Mexico vs. China game scored as the top program in its time period among the following markets among Adults 18-49: New York, Houston, Chicago, and Dallas.
Nationally, the match delivered almost 2 million total persons 2+ (1,813,000), over 1.2 million Adults 18-49 (1,213,000) and 824,000 Men 18-49 among the NTI sample.
Source: NTI Preliminary data. NSI- local data.
