Telemundo scores with Rumbo al Mundial Mexican League Team Matches.

Telemundo announced results for Rumbo al Mundial: Mexico vs. El Salvador which aired on Saturday, October 10 and Rumbo al Mundial: Mexico vs. Trinidad & Tobago which aired on Telemundo and mun2 on Wednesday, October 14.

According to Nielsen Media Research data, the Mexico vs. El Salvador match delivered over 2 million Adults 18-49 (2,359,000) and over 3 million total viewers (Persons 2+) (3,368,000) garnering a 76% share of the Spanish-language television audience among Adults 18-49. Rumbo al Mundial was watched by more viewers in the Adults 18-49 demographic, on average, than other sporting events broadcast on other major networks, regardless of language, including Futbol Liga Mexicana, Saturday Night Football on ABC, and Home Depot College Football 2 on CBS.

Locally, the Mexico vs. El Salvador match was the number one program in the time period across all stations in the market among Adults 18-49 in the NSI markets Los Angeles, New York, Miami, Houston, Chicago and San Francisco. In the NSI markets Dallas and Las Vegas, the match was the number one Spanish-language program and the number two program overall in the time period.

The Mexico vs. Trinidad & Tobago match on 10/14 reached over 5.6 million total viewers and 3.75 million Adults 18-49 on the Telemundo and mun2 telecasts. *

On Telemundo, the game delivered over 1.7 million Adults 18-49 (1,751,000) and over 2.5 million total viewers (2,524,000). The match was the number one primetime program on Spanish-language broadcast TV among Men 18-49 and 18-34. During the Rumbo al Mundial match, from 8-10pm, Telemundo achieved a 42% share of Spanish among Adults 18-49 and a 54% share among Men 18-49 and 55% share in Men 18-34.

Locally, Rumbo al Mundial: Mexico vs. Trinidad & Tobago was the number one program in the time period across all stations in the market among Households (Persons 2+) in the NSI market Los Angeles. It was also the number one program in the time period across all stations in the market among Adults 18-49 in Los Angeles and Dallas. In the NSI markets San Francisco and Las Vegas, the match was the number one program in the time period among Spanish-language stations. The match out-delivered the October 14 ESPN 2 match featuring Costa Rica vs. USA in Los Angeles, New York, Houston, Chicago, Dallas, San Francisco and Las Vegas.

Source: NTI- live+same day program average data; 10/14/09 fast national cume for three telecasts combined using 6+ minute qualifier; Local data- NSI.