Telemundo Scores On World Cup Qualifier Match.
October 19, 2001
The live soccer match between Mexico and Honduras (Sunday 11/11/01, 1PM-3PM EST/10AM-12N PST), which aired on Telemundo Network, the Spanish-language leader in sports, attracted 2.7 million viewers and scored a 14.1 HH rating – the highest rating of any Telemundo program in its history. Over 1.3 million men 18+ tuned-in to watch this critical match, resulting in spectacular ratings among all key male demographics: 12.7 Rtg among men 18-34; 12.2 Rtg among men 18-49, and 12.8 Rtg for men 25-54.
In Los Angeles*, the top Hispanic market in the country, the match earned Telemundo’s KVEA-TV its highest rating ever. “Rumbo Al Mundial 11/11” achieved a record-breaking 30.2 HH Rtg; over 90% of homes watching Spanish-language network television in Los Angeles were tuned to Telemundo’s KVEA-TV.
Similarly in Chicago*, the match’s triumphant 28.4 HH Rtg became Telemundo WSNS-TV’s top rated program ever.
In other top Hispanic markets*, “Rumbo al Mundial 11/11” was also a clear ratings winner. In New York, the match garnered a 59% share of homes watching Spanish-language television. In Miami, the match beat the competition by 16%. And in San Antonio, Telemundo delivered a 57% share of viewing homes.
“I am extremely pleased with our viewers’ response; this is testament to the quality of our broadcast and our sports anchors”- said Jorge Hidalgo, Senior VP of Sports for Telemundo. “Thanks to the network’s support and our special daily editions of Titulares Telemundo, we were able to produce record breaking numbers.”
Source: Nielsen Hispanic Television Index; *Nielsen Hispanic Station Index
