Telemundo sports on a streak …..
July 25, 2008
Telemundo Communications Group announced results for the Rumbo Al Mundial: Mexico vs. Honduras soccer match which aired on Wednesday, 8/20/08. According to Nielsen Media Research data, Rumbo Al Mundial: Mexico vs. Honduras delivered a record breaking 2,037,000 impressions for Persons 18-49, making it the highest rated telecast ever in NTI history. With seven games into the year, Rumbo Al Mundial has reached 6.2 million Persons 18-49 and 10.2 million Persons 2 plus. *
“Our Rumbo franchise has garnered great success this season,” said Jorge Hidalgo, Senior Executive Vice President of Network Sports, Telemundo. “Wednesday’s historic results in addition to our stellar Olympic coverage further solidify Telemundo’s position as the ultimate destination for the best in Sports programming for US Hispanics.”
The Mexico vs. Honduras match also scored well among Persons 2 plus with 2.8 million impressions and broke Rumbo Al Mundial records in the Men 18-49 (1,531,000) and Persons 18-34 (1,282,000) deliveries.
In Los Angeles, the game ranked #1 among Adults 18-34 (6.2), Adults 18-49 (5.8), Adults 21-34 (7.0) and Adults 25-54 (5.5) across all stations in the market for the time period. In Houston and Dallas, the Mexico vs. Honduras game ranked #2 among all stations in the market in the time period among Adults 18-49 (6.7 and 4.6, respectively), second only to NBC’s Olympic Coverage.
Source: NTI Final data. *Progressive Cume data- 6 min. qualifier, 75% unification ; NSI- Local data
