Telemundo Station Group announced the opening of a new Business Development office in Mexico City. The new unit will support and generate investment from companies in Mexico and Latin America that are seeking to reach the U.S. Hispanic market at both national and local levels. The office will be led by the newly appointed Vice President of Business Development, Juan Witt, who will report to Tom Arnost, Executive Vice President & Chief Revenue Officer of Telemundo Station Group.
“Juan brings a great wealth of expertise in leading the commercial path from Mexico to the US Hispanic market,” said Arnost. “His proven track-record driving revenue growth and tremendous market credibility make him a great addition to our team as he will play a key role in the continued growth and success of Telemundo Local Media.”
The opening of a business development office in Mexico is an important step for Telemundo to serve local companies seeking opportunities abroad. Mexico has the second-largest economy in Latin America and is expected to become the world’s tenth-largest economy by 2030.