Telemundo Station Group & Toyota launch Yaris.

Telemundo Station Group has partnered with Toyota Motor Sales, USA to launch the automotive manufacturer’s new four-door and three-door lift-back Yaris models. The promotional campaign, featuring music sensation Ozomatli, is currently airing exclusively on Telemundo stations in Los Angeles, New York, Miami, Chicago, Phoenix, and San Diego, and is scheduled to run through July 2, 2006.

“Toyota and Telemundo are a perfect fit,” said Enrique Perez, Senior Vice President, Telemundo Station Sales, Telemundo Station Group. “These are two leading brands that pride themselves in innovation and quality and engaging the Hispanic consumer with unique opportunities.”

“The all-new Yaris and Ozomatli are both inspired by a multicultural creative spirit that reflects young Hispanic’s evolutionary outlook,” said Teri Hill, Car Advertising Manager, Toyota Motor Sales. “Young Hispanics are leading the creation of a new multicultural world and Toyota is creating vehicles that appeal to this diverse target.”

The promotional campaign highlights Toyota’s newest Yaris model and offers viewers a once-in-a-lifetime opportunity to win their very own private “Backyard Concert with Ozomatli” and barbecue for 49 friends and family members this July. Viewers can participate by visiting www.mundoyaris.com/ozomatli or by text messaging YARIS to short code 45995. Contestants are required to reside in one of the six cities in which the promotion airs. The spot was created by Conill Advertising and produced by Skycastle.