Telemundo teams up with clothing company Kid of Immigrants to celebrate THE FIFA WOMEN’S WORLD CUP 2023

Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup 2023TM, announced today a limited-edition merchandise collection in collaboration with the pioneering Los Angeles-based clothing brand and cultural movement Kids of Immigrants. The collection highlights the network’s “La Copa Es Nuestra” campaign for the FIFA Women’s World Cup 2023TM and celebrates the influence of female athletes and the growth of fútbol in America fueled by the Latino community. Apparel will be available for purchase exclusively on https://kidsofimmigrants.us/ starting Wednesday, July 26 at 3 p.m. ET / 12 p.m. PT.

“The ‘La Copa Es Nuestra’ Kids of Immigrants x Telemundo’ capsule is a celebration of women on and off the field, a badge of pride honoring our rich upbringings and diverse cultures, a reminder to reconnect with the power of our imagination and to dream big because – anything is possible. We believe that when we win, the community wins, and when the community wins, we win,” said Debbie Gonzales, Creative Director, Kids of Immigrants.

“Telemundo is committed to celebrating inspiring stories within the Hispanic community,” said Eli Velezquez, Executive Vice President, Telemundo Deportes. “This collaboration with Kids of Immigrants allows us to go beyond the field to connect with our audiences in a unique way, as we celebrate women’s soccer together on the world’s biggest stage.”

The merchandise capsule includes a shirt available in two colors – pink and off white – and one hat, and will be supplemented with cross-platform digital storytelling on the Telemundo and Kids of Immigrants channels celebrating the women’s soccer and Telemundo as the home of this summer’s tournament. Shirts are priced at $50 and hats at $45.

The story was brought to life by director David Camarena and photographer Thalia Gochez, narrated by professional soccer player Jessica Miclat, and a poem written by Jessica Natalia, with inspiration reminiscent of the boundless imagination of childhood. Remembering kicking bubbles, pretending they were soccer balls, or crumpling up paper and using our fingers to score goals. The spirit of making something out of nothing. Through this we honor the women before us and celebrate the fearless next generation.

Telemundo’s cross-continental production for the tournament will feature on-the-ground coverage across Australia and New Zealand anchored by Telemundo’s seven-time Emmy award-winner and Chief Soccer Commentator Andres Cantor, Emmy-nominated sports host Ana Jurka, Emmy-award winning sports journalist Miguel Gurwitz, lead Premier League host Carlota Vizmanos and World Cup veteran reporter and Telemundo 48’s Carlos Yustis as the official hosts. The commentary team will wear apparel from the collaboration on-air.

Kids of Immigrants, founded by Daniel Buezo and Weleh Dennis, is a clothing brand that exemplifies creativity, empowerment, and love. Driven by their roots, life experiences, and environments, the brand’s mission is simple yet profound – to create an inclusive and empowering community. For Soccer, an organization focused on fostering the growth of the sport in America through media and marketing efforts, led the collaboration.

Telemundo’s presentation marks the first time in U.S. television history the women’s competition is broadcasted in its entirety in Spanish and has the most matches ever airing live on a U.S. broadcast network, regardless of language. In addition, this summer’s tournament is the first-ever Women’s World Cup on Peacock, the exclusive Spanish-language streaming home of the 2023 FIFA Women’s World Cup™, which is streaming all 64 matches live. All tournament long, the U.S. Women’s National Team pursues an unprecedented three-peat. Live coverage of their crucial group stage match against the Netherlands airs on July 26 at 9pm ET / 6pm PT on Telemundo and Peacock.

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