Telemundo Upfront 2006-2007.

Telemundo announced its 2006-2007 programming line-up at its Upfront presentation held at New York City’s Fredrick P. Rose Hall, home of Jazz at Lincoln Center. The Upfront presentation was hosted by Don Browne, President, Telemundo, and Steve Mandala, Senior Vice President, Sales and Marketing, Telemundo and NBC Universal Networks.

On the heels of its best performance ever, including eight consecutive months of year-to-year growth and the best quarterly performance in its history for the 1Q 2006, Telemundo introduced this year’s programming slate of original, high-quality and relevant productions. Strongly anchored on a solid development and production strategy led by an experienced team, Telemundo welcomes the upcoming season with innovative platforms and tools to provide advertisers with a better opportunity to tap into the coveted U.S. Hispanic market.

“ur commitment to creating original, relevant content for the U.S. Hispanic community, together with the right architecture and in-house expertise, has allowed us to deliver on last year’s pledge to perform,” said Browne. “With the best talent in the business both on-air and behind-the-scenes, our next season is looking stronger and better than ever, setting higher standards for the future of Spanish-language television.”

Mandala added, “Armed with the best development, programming, and production team along with a relentless commitment to continue serving the U.S. Hispanic community with relevant programming, we’re helping our clients reach viewers through many platforms like no other network can. Not only have we brought advertisers the results they want, but we’re also looking forward to an incredible pipeline and our outlook has never been brighter.”

This year Telemundo joined Nielsen Media Research to include the network in Nielsen’s National Television Index (NTI) making it easier and more efficient for clients to evaluate audience delivery side-by-side with English-language networks. In addition, the network shared with advertisers a thorough study about the effectiveness of Spanish-language advertising versus English, concluding Spanish-language television is the best way to reach Hispanics.

Telemundo’s new Digital Media division also offers advertisers innovative online and on-the-go platforms to reach U.S. Hispanics. Being the #1 content-rich U.S. Hispanic Internet site for the fastest-growing market in America, Yahoo! Telemundo (www.telemundo.yahoo.com) combines Telemundo’s successful original programming with creative solutions and Yahoo!’s advertising technologies, to create uniquely integrated media campaigns that will enable advertisers to reach U.S. Hispanics all in one place.

In addition, Telemundo will offer more than 20 multi-media platforms, involving Telemundo, mun2 and the new Yahoo! Telemundo. These platforms are focused on the nework’s novelas, sports and specials, and mun2′ music and lifestyle programming.

NEW 2006-2007 PROGRAMMING ON TELEMUNDO:

Monday-Friday PRIMETIME

Novelas

Telemundo’s 2006-2007 season is packed with the high-quality and unique telenovelas more Hispanics are tuning into each day.

By Julio Jiménez, creator of hits like “Pasión de Gavilanes” and “El Cuerpo del Deseo;” Telemundo brings a contemporary adaptation of one of his most successful hits, “La Viuda de Blanco” (Blanco’s Widow); starring Lorena Rojas (El Cuerpo del Deseo), Christian Meier (La Tormenta), Alejandro Flores “Frijolito” (Amarte Así), Natasha Klaus, and Oswaldo Ríos. After being wrongly imprisoned, a young widow seeks to clear her name and reclaim her twin sons, to discover a terrible truth that separates her from the man she loves.

The beautiful port of Acapulco serves as a backdrop in “Marina,” the tender story of a young girl who is abruptly immersed into the world of the rich and superficial where she’ll find love in the person she least expected. Starring Danna García (Corazón Partido), Martin Karpan (El Cuerpo del Deseo), Aylin Mujica, and the legendary, Alejandro Camacho (El Alma Herida). The novela is based on one of the most successful stories in the history of television, adapted by veteran writer, Alberto Gómez.

An ugly & shy young woman’s life is changed when she is declared the heir to an important fortune in “Dame Chocolate” (Give Me Chocolate), with Mauricio Ochmann (Amarte Así), Génesis Rodríguez (Prisionera), Erick Elias (El Cuerpo del Deseo), Zharick León (Pasión de Gavilanes), and José Luis Rodríguez, “El Puma,” in his much anticipated return to television. Will her newfound fortune help her find love despite her looks?

This season, Telemundo proudly presents a brand new original story written by Julio Jiménez, “Madre Luna” (Mother Moon), starring, Michel Brown (Pasión de Gavilanes), Javier Gómez (Pedro el Escamoso, La Mujer en el Espejo), and Amparo Grisales (En Cuerpo Ajeno). A gorgeous woman with a deep secret will fall in love with a man half her age, making her prey to the prejudices and the evil intentions of her enemies. As she rises from the ashes with a plan for revenge, will she give up the chance to be with the man she loves?

Created in partnership with Sony Pictures Television International and Zorro Productions, Inc., the legendary hero that has captured hearts all over the world comes now to U.S. Spanish-language television told as a novela for the first time in a one-of-a-kind Telemundo masterpiece: “Zorro: la Espada y la Rosa” (Zorro: the Sword and the Rose). A nobleman returns home to California to find his land under a villainous dictatorship and assumes a secret identity as the legendary masked avenger. Telenovela action and suspense master Kiko Olivieri gives this remarkable adventure the twists and drama novela fans won’t be able to resist. Starring, telenovela heartthrob, Christian Meier (La Tormenta) and the beautiful Paola Rey (Pasión de Gavilanes.)

WEEKEND PRIME

Telemundo gives you the best excuse to stay inside this weekend with shows like:

“Seguro y Urgente” (Urgent and Guaranteed) a brand new light drama that follows the adventures of Miguel, a messenger who tends to get emotionally involved with all of his clients, leading to implications that transcend simple deliveries. Starring Miguel Varoni (Pedro el Escamoso, Te Voy a Enseñar a Querer).

“Vas o No Vas” (Deal or No Deal), the game-show that has traveled the world and currently has America on the edge of their seat every week on NBC, now arrives on Spanish-language TV to give Hispanics the chance to play for the big money prizes. Hosted by Héctor Sandarti (Vidatv).

“El Gran Show” (The Great Show), a weekly variety show that helps families share in the fun with contests, emotional moments, and humor for a charitable cause. 13 episodes, 8 cities vying for the grand prize, only one winner! Hosted by Rodrigo Vidal, Mónica Noguera, and Chicho Serna.

DAYTIME & EARLY FRINGE

Telemundo now brings its original novelas to daytime with “Cuatro Rosas” (Four Roses), the story where four friends will find the true meaning of love, life, companionship and betrayal. Starring Ivonne Montero (Anita No Te Rajes), Aura Cristina Geithner (La Tormenta), Julye Giliberti (Prisionera), Lilibeth Morillo, and Juan Alfonso Baptista (La Mujer en el Espejo),

The game-show fun continues in Telemundo daytime with the arrival of “Buena Fortuna” (Good Fortune), a one-hour show packed with humor, entertaining games and many prize giveaways for audience participants. The charismatic Rodolfo Jiménez (Lo Dejo en Tus Manos) and a plethora of beautiful dancers lead the way as audience members compete for prizes and the chance to become the one finalist who walks the Ladder of Fortune for the grand cash giveaway.

SPECIALS

This season, Telemundo is proud to present a variety of specials no-one will want to miss.

Everyone talked about her, a lot of people speculated about her life, but now viewers will really see her side of the story in “Gloria Trevi.” This five-part mini-series about the life and career of Mexican singer, Gloria Trevi will keep viewers on the edge of their seat as the most intimate details of the highly controversial events that surround her are revealed in the small screen.

Telemundo Network is proud to present a two hour musical event celebrating the over 50-year professional career of crossover icon Jose Feliciano in “José Feliciano: Un Tributo. Stars from all over the world join to pay homage to the six-time Grammy Award winner singing his most popular hits and remembering his outstanding trajectory.

“En Primera Fila” gives viewers a preview of up-and-coming artist in a concert special hosted by Lupillo Rivera and Olga Tañón. The show highlights hot new talent in various genres of Latin music playing alongside top A-list artists.

In celebration of Mexican Independence Day comes “Así es mi Música,” taking Telemundo viewers on a historical tour of one of the most important and popular music movements of our time, Regional Mexican Music. The two-hour special event explores the origins and various genres that encompass the music that over 50% of the country’s total Hispanic population identifies with.

This summer, LIVE from the capital of U.S. Hispanics, Los Angeles, Telemundo and NBC Universal proudly present The 2006 Miss Universe Pageant. Broadcasted en español especially tailored for U.S. Hispanic viewers, Telemundo brings us all the pageant’s glamour and behind-the-scenes action with special interviews with some of everyone’s favorite Hispanic candidates.

NEWS

Committed to excellence in journalism, Telemundo’s News team stays at the vanguard of the issues and stories that touch U.S. Hispanics today. This season, the network presents high-quality news specials that not only inform, but also serve to inspire and give hope to viewers, such as: “Reencuentros,” a quarterly special hosted by award winning journalist María Celeste Arrarás, rejoining families through the TV screen; “La Virgen de Guadalupe,” hosted by María Antonieta Collins reporting from the Basilica de la Virgen de Guadalupe; and “El Grito de Hidalgo Special,” a live special commemorating the Mexican anniversary of “El Grito” in Mexico City’s Zócalo, and how it is celebrated in both Mexico and the US; among others.

SPORTS

Deportes Telemundo continues to score and once again is proud to call itself the home of the Mexican National Team. Continuing its winning tradition, Deportes Telemundo and the Mexican Soccer Federation have agreed to maintain their ground breaking relationship. The most recognizable soccer broadcaster in the country, Andrés Cantor spearheads the coverage, and, together with veteran host Jessi Losada and an award-winning production team, will deliver over 45 matches featuring “El Tri” over the next four years on “Rumbo Al Mundial.”