Telemundo Upfront 2012-2013 Progeamming [UPDATE]

Telemundo Media announced its 2012-2013 programming lineup, with more than 800 hours of original content, increasing the network’s original programming slate by nearly 40 percent. The network’s new programming increase includes six telenovelas, two daytime shows and a reality competition. New original telenovelas include “El Rostro de la Venganza” (The Face of Revenge), “El Señor de los Cielos” (The Lord of the Heavens), “La Patrona” (The Patron), “Pasión Prohibida” (Forbidden Passion), “Nace un Idolo” (An Idol is Born) and “Fina Estampa” (Fine Pedigree); as well as daytime programs “Cuauhtemoc” and “Virgen Morena” (The Virgin of Guadalupe), and reality competition “Yo Me Llamo” (My Name is). Telemundo also announced the launch of its new branding campaign for the fall and unveiled a new logo capturing the essence of the Hispanic experience in the U.S. Additionally, Telemundo expanded its family of mobile apps with the launch of the Telemundo Entertainment App, giving audiences access to Telemundo content wherever and whenever they want it.

Telemundo – the #1 provider of Spanish-language primetime content – announced it will increase its original production by more than 50 percent at its Miami-based Telemundo Studios, further solidifying its position as the leading media company producing original content by and for U.S. Hispanics.

“This season we are presenting our most ambitious original programming slate ever, a testament to our commitment to produce the most relevant Spanish-language content for the largest Hispanic audience possible,” said Emilio Romano, President, Telemundo Media. “Fueled by our record-breaking performance and the support of Comcast and NBCUniversal, together with a leading team of executives, our mission is to become the number one Hispanic media company in the U.S. and the leading producer of Spanish-language content in the world.”

Telemundo Media enters this year’s Upfront with an increase of four share points in the first half of the broadcast season, the only major Spanish-language network to grow its share. The network also recently delivered its highest-rated quarter ever in network history with total viewers, up 10 percent vs. Q1 2011. In addition, Telemundo’s cable youth channel, mun2, is the number one Hispanic cable network among Hispanics in the coveted 18-34 demographic. In March, Telemundo.com was the #1 Spanish-language website for engagement, delivering six times more minutes per viewer and 15 million more total minutes than its competition.

Last year, Telemundo and mun2 recorded their best Upfront season ever, adding more than 50 new advertisers, delivering 20 percent growth in national ad revenue, more than any other Spanish-language broadcast network. An estimated $88MM of new business came to Spanish-language television with Telemundo commanding more than half (55 percent) of that new business. And in the first quarter of 2012, Telemundo added 12 new advertisers, with increases in the automotive and pharmaceutical categories.

Telemundo announced it will launch its rebranding campaign complete with a new logo, tagline and on-air identity this fall. The network’s new positioning platform aims to capture the duality of Telemundo’s audience, balancing the strong connection to their Latin roots with their contemporary mindset of living in the U.S.

The network’s original programming will embody the brand attributes of modern, original, creative, pioneering and passionate, all aimed at speaking to the hearts and minds and the unique perspective of its audience.

“Hispanics living in the U.S. often transcend two worlds-roots in their home country and their lives here today,” said Jacqueline Hernández, Chief Operating Officer, Telemundo Media. “Our new positioning platform reflects our audience’s duality of being in America and being Latino.”

Additionally, Telemundo Digital announced the launch of its Entertainment App. The Telemundo Entertainment App features bilingual content, marking the first time Telemundo and mun2 partner on a mobile app. The bilingual app features content from Telemundo’s popular CrossOver channel on